Tourism

Catamarca

The main goal is to achieve a sustainable destination, qualified and positioned in the tourism market.

Catamarca has a Strategic Plan for Sustainable Tourism, which serves as a referential technical tool for planning, guiding the tourism management with a 10-year timeframe (2014-2024)

The main goal is to achieve a sustainable destination, well-rated and positioned in the tourism market, fostering the socio-economic development of the province through the increase and strengthening of private sector

businesses, foreign currency income, preservation of identity values, and the generation of local employment.

Promotion and development of the tourism offer

Catamarca works on the development of its tourist offerings, primarily focusing on four products/axes:

01. Religious tourism

02. Thermal tourism

03. Nature tourism

04. Archaeological-cultural tourism

The Province is undertaking an extensive national tourism promotion campaign with advertisements during prime time on open TV, in digital media, and on outdoor advertising in the main squares of the country.
Active participation in fairs and events is also maintained to promote and position the destination at both national and international levels.

For the development of the tourist offerings, a specific credit line is promoted for the sector, aimed at investments in tourism infrastructure and services.

To strengthen existing thermal products and develop new ones, work is underway on the development of a Thermal Tourism Plan.

Significant hotel investments are nearing completion, including a 5-star hotel in Fiambalá and others under construction by a major international chain.

Currently, there are 9.107 hotel rooms in the province. The projection is to increase them in the short and medium term.

Tourism flow and economic impact

In the second half of 2021, tourism in Catamarca had an economic impact of 3.347 million Argentine pesos.
During this period, 522.107 tourists arrived in Catamarca, of which 329.832 stayed in the various accommodation options the province provides, with an average stay of two nights.
The mentioned tourists spent an average of $4.963 per day, resulting in the total economic impact caused by tourism during the second semester of the year.
The overall hotel occupancy rate was 52.2%, with peak occupancy during specific dates in October, November, and December.

Hotel Occupancy - February 2023

The destinations most chosen by tourists

Imagen que referencia los destinos más elegidos en Catamarca

The province of Catamarca, as an emerging tourist destination, shows exceptional conditions for investment

It has political stability, administrative transparency and a large number of tourism business opportunities.
Among the benefits offered by the province are the following:

Private land available at very affordable prices.
Available public real estate that can be acquired under promotional conditions (50% of the real value established by the competent technical agencies of the province).
Local entrepreneurs interested in linking up with investors who can provide management, know-how and/or financing for the development of new tourism businesses.
Diversity of natural, cultural and productive resources that are underutilized. Unique tourist attractions of great interest worldwide.
Direct passage and in perfect operation.
Road network in excellent condition, providing unbeatable levels of accessibility to the destination.

66% of the localities with little tourism development.
Highly hospitable community with a vast culture of ancestral traditions.
Province with low population density, environmental pollution and social delinquency.
Law 5267, for the encouragement, development and promotion of tourism, with attractive financial and tax benefits for investors.
Tourism development defined in a Strategic Plan for Sustainable Tourism.
Technical support team for investors.